LinkedIn Carousel: 6 Examples and How to Make One
A LinkedIn carousel is a PDF uploaded as a document post: LinkedIn shows each page as a slide the reader swipes or clicks through. Regular posts have no separate carousel button. So “making a LinkedIn carousel” means making a PDF with one slide per page, usually in portrait 4:5 (1080 by 1350). The carousels that get read follow a few repeatable structures. Below are six of them with slide-by-slide outlines, then the quickest way to turn one into a finished PDF.
What is a LinkedIn carousel?
It is a document post where the document happens to be designed as slides. You upload a PDF, give it a title, write the post text above it, and LinkedIn renders the pages inline. Readers swipe on a phone and click arrows on a desktop.
| Part | What it is | What to put there |
|---|---|---|
| Post text | The words above the document | The reason to open it, in two or three lines |
| Document title | Shown on the document | A plain description of what is inside |
| Slides | PDF pages | One idea per page, large text |
The size and export settings are in LinkedIn carousel PDF size. Portrait 4:5 takes the most room in the feed on a phone; square works too.
Why post a LinkedIn carousel instead of a text post?
Because some ideas are a sequence. A framework, a process, a list of mistakes: in a text post they become a wall of lines. As slides, each step gets its own page and the reader controls the pace. A carousel also gives the post a visual in a feed that is mostly text. It costs more to make than a text post, which is why the making part matters.
What are good LinkedIn carousel examples?
Six structures that fit most B2B and creator topics. Each outline is the slide-by-slide shape; fill it with your own experience and numbers.
1. The mistakes list
- Slide 1, hook: “5 mistakes I made in my first year of freelancing”
- Slides 2 to 6: One mistake per slide: what you did, what it cost, what you do now
- Slide 7, close: “Which one did you make? Tell me in the comments”
2. The step-by-step process
- Slide 1, hook: “How I write a client proposal in 30 minutes”
- Slides 2 to 6: One step per slide, numbered, with the one detail that makes it work
- Slide 7, close: “Save this for your next proposal”
3. The framework
- Slide 1, hook: the name and the promise (“The 3-question test for any new feature”)
- Slide 2: One slide that explains why the framework exists
- Slides 3 to 5: One slide per part of the framework
- Slide 6: A worked example on one slide
- Slide 7, close: follow for more
4. Before and after
- Slide 1, hook: “Our onboarding email, before and after”
- Slide 2: The before, with what was wrong
- Slides 3 to 5: Each change and its reason
- Slide 6: The after
- Slide 7, close: what to try on yours
5. The data point
- Slide 1, hook: a single number with its context, from your own data
- Slide 2: Where the number comes from
- Slides 3 to 5: What it means and what you changed because of it
- Slide 6, close: the takeaway in one line
6. The myth and the fact
- Slide 1, hook: “Everyone says X. Here is what I saw instead”
- Slides 2 to 5: Myth on one slide, what you saw on the next
- Slide 6, close: your rule now
Thirty more formats are in carousel post ideas, and forty first lines in carousel hook ideas. The last slide matters more than it looks: see the last slide of a carousel.
How do you make a LinkedIn carousel?
The writing is the part above. Next comes turning it into a PDF that reads on a phone. Most people do that in an editor: open a template, paste each slide, fix overflows, export to PDF. If you post weekly, that is the hour you want back.
Karou does it from your AI chat. Connect it once to Claude, ChatGPT or Cursor, then:
- Ask: “Turn this into a LinkedIn carousel, the mistakes-list structure, 7 slides, clean template, 4:5.” Paste your notes.
- Your AI writes the slides and calls Karou. Thumbnails show in the chat, with a PDF (one page per slide), a ZIP and a PNG per slide.
- Ask for changes in plain words (“shorter slide 2”). The same carousel re-renders, and edits do not count against the daily limit.
- Upload the PDF to LinkedIn as a document, add a title, write the post text.
Karou never writes the slides itself and sends nothing to a model; your AI writes from what you give it. That keeps the numbers on the data slide yours. A full walkthrough is in how to make a carousel with Claude.
What does it cost?
Free: 3 carousels a day on the three Karou templates, with a small watermark. Pro: no watermark and up to 20 templates of your own (colors, fonts, handle, footer), so every document carries only your name. Free for 14 days, then $12 a month or $97 a year. For a feed that looks like one author, the custom template is the part that counts; brand consistency across carousels explains why. Other free options are compared in LinkedIn carousel maker free.
FAQ
Can you post a carousel on LinkedIn from a personal profile?
Yes, as a document post: upload a PDF and LinkedIn shows the pages as slides.
How many slides should a LinkedIn carousel have?
As many as the idea needs, usually 6 to 10. One idea per slide is the rule that decides it. Karou renders 2 to 20.
What size is a LinkedIn carousel?
1080 by 1350 pixels (4:5) per page is a safe default. Square 1080 by 1080 also works.
Can I reuse a LinkedIn carousel on Instagram?
Yes. Karou gives you the same carousel as PNGs and a ZIP, so the slides go to Instagram as images. Instagram carousel size has the specs.
Start free and turn your next LinkedIn post into a carousel without leaving your AI chat.